Persona categories of Cannabis Consumers Include:
Medical User: This persona represents individuals who use cannabis for medicinal purposes. They may have a specific medical condition or symptom that they are managing, such as chronic pain, epilepsy, multiple sclerosis, or anxiety. Medical users often seek strains or products with specific cannabinoids and terpenes that provide therapeutic effects.
Recreational User: Recreational users consume cannabis for enjoyment, relaxation, or social purposes. They may use cannabis in social settings, at events, or during leisure activities. Recreational users may have different preferences in terms of strain types, flavors, and consumption methods.
Wellness User: The wellness persona consists of individuals who use cannabis as part of their overall wellness routine. They may consume cannabis products for stress relief, relaxation, sleep aid, or enhancing mindfulness. Wellness users often seek products with specific cannabinoid profiles and may be interested in alternative consumption methods like CBD-infused products.
Connoisseur/User-Enthusiast: This persona represents experienced cannabis users who have a deep knowledge and appreciation for the plant and its various strains, flavors, and effects. Connoisseurs are often interested in unique and high-quality cannabis products, including rare or boutique strains. They may actively seek out new experiences and engage in activities like strain hunting or exploring different consumption methods.
Canna-Curious/New User: This persona category includes individuals who are new to cannabis or are exploring its use for the first time. They may have limited knowledge or experience with cannabis and are looking for information, guidance, and education. Canna-curious users may have questions about dosage, effects, and consumption methods.
Professional/High-Functioning User: This persona represents individuals who use cannabis while maintaining a high level of functionality in their personal and professional lives. They may use cannabis to manage stress, enhance focus and creativity, or unwind after work. This persona category can include professionals from various fields, such as entrepreneurs, artists, and white-collar workers.
You can obviously use cannabis for many different purposes at different times to suit your needs and circumstances. At CheebaPet, we encourage learning, growing and enjoying to maximize your Happiness !!
